|
|
"Your product --- concept to customer" Take your idea through development to
manufacturing to marketing to customer |
|
We offer help with: Who we are Paul Schnitzler |
Consumer Health
Sciences collects market research data from consumers regarding the use of
pharmaceuticals on behalf of major manufacturers. Their customers’ staffs
need to be able to explore all types of relationships among the array of
consumer data. This shows one type of Cross-Tab Report available from the
TriVector application developed for CHS. Need: Custom
software application Problem: Cross-tabulation charts from
massive marketing data had to be made easily accessible to users.
Conventional database systems such as Access were complicated to use and even
with a custom report design were much too slow: tens of seconds to create and
display a single cross-tab report. A fraction of a second was required and it
must be usable by a non-technical person. Approach: Paul Schnitzler’s approach
began by first writing the User’s Guide. This was complete with sample screen
shots. The User’s Guide assured that the customer’s desire for simplicity was
met. The speed problem with conventional databases results
from looking at every record in order to count the occurrences of the target
field values. By converting the data into one long character string, it was
simple to quickly extract the required data. Results: The application, TriVector,
had a response under 1 sec for a 12 MByte database; the user interface was
judged to be fully intuitive. Do you have an unusual software
problem? Contact us now by Email. |
|
|
