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"Your product --- concept to customer" Take your idea through development to
manufacturing to marketing to customer |
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We offer help with: Who we are Paul Schnitzler |
Need: Determine
the viability of a new product Problem: PHCS had developed a prototype
for an application to collect a patient’s medical history directly from the
patient, --- no professional time was required. Leonard Blank, Ph.D. had the
idea and self-funded the initial work. What to do now? Approach: Paul Schnitzler took over as
President of PHCS and immediately reviewed the product, the Princeton Medical
Index (PMI). He determined that it was not ready for actual use: it could
hold only 1000 patient records and it was missing several important diseases. Together with Dr. Blank and another member of the team,
they simultaneously: completed the product; began demonstrations for
physicians, insurance companies, and pharmaceutical firms; and wrote a
complete business plan. The goal was to build revenue and then seek investment
financing. Results: The product and business plan
were completed but it became clear that physicians were reluctant to use the
PMI. While we heard statements such as “It takes the history exactly as I
would” from physicians, everyone was unwilling to change their office
procedures to accommodate this new tool. Do you have a new business idea
that you want to validate? Contact us now by Email. |
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