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"Your product --- concept to customer" Take your idea through development to
manufacturing to marketing to customer |
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We offer help with: Who we are Paul Schnitzler |
ZMedia, now part of ValueClick, provides emails and leads with UltraLeads, their “new email and lead generation solution for timely, targeted and cost-effective building of personalized interactive marketing relationships.” Need: Keep a
startup on track Problem: Alan Stein, the entrepreneur
who started this business, was very clever: He recognized the importance of
opt-in email lists and started a business that delivered high quality
prospects. But a young company has growing pains and the energy
that helps create growth can also create friction. How do you keep things moving
and have everyone pulling in the same direction? Approach: As VP, Operations, Paul
Schnitzler took the role of listener. By valuing each person’s contribution,
he developed coherence in the group. In addition, he recognized that there was a “bricks and
mortar” field that naturally related to the core business: direct marketing
mailing lists. He opened the door to this field which served to stabilize the
core e-business in the middle of the dot-bust (2000)! Although it was only a side job, he created a sales
pipeline of over $2,000,000. Results: The company stayed solvent and
was acquired! To keep your team on track contact us now by Email |
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